As a Strategic Advisor to Claritas Athena Ventures (CAV), Laura Hutfless strengthens CAV’s ability to best position entrepreneurs and their businesses for success with a focus on branding, marketing, and user experience. As an accomplished founder and marketing leader, her strategic engagement with CAV’s key stakeholders offers a valuable perspective in advising entrepreneurs in the Athena initiative.

Laura Hutfless is a Co-Founder of FlyteVu, a Nashville-based full-service entertainment marketing agency founded in 2015 that connects brands to consumers via the power of pop culture and purpose. 

Under Laura’s leadership, FlyteVu has been named to Adweek’s Fastest Growing Agencies List for 2021 ranked in the top 75, Chief Marketer’s Top 200 Marketing Agencies List from 2021 through 2023, Chief Marketer PRO Award Winner for 2022, Inc. 5000’s 2020, 2021, and 2022 Lists of ‘Fastest Growing Private Companies in America’, Nashville Business Journal’s 2020 Largest Advertising Agencies List, and Adweek’s 2019 ‘100 Fastest Growing Agencies’. Hutfless has also helped build an impressive roster of former and current clients including American Red Cross, Barefoot Wine, Barefaced, Bumble, Carter’s, Cracker Barrel, CLEAN Cause, David’s Bridal, Digital Seat Media, Drybar, Enterprise, Journeys, Jack Daniel’s, Maurices, Moët Hennessy, Norwegian Cruise Line, Skin Pharm, Spotify, Squeeze, Tennessee Tourism, Tractor Supply, Under Armor, UPS, Vanderbilt University Medical Center, Victoria’s Secret PINK and many others.

Laura was recognized by Chief Marketer’s Top Women in Marketing for 2021 as “Idea Guru” for excellence in marketing transformation. Laura was named to Billboard’s ‘Country Power Players’ list 2017 through 2022 and to Billboard’s ‘Branding Power Player’ list 2018 and 2019. She was also named to Billboard’s ‘40 under 40 Power Player’ list in 2012 and 2013 and the ‘30 under 30’ list in 2010. Additionally, Ms. Hutfless has been a featured speaker at Fortune’s Most Powerful Women’s Summit and NextGen Summit, Advertising Week, Billboard Touring Conference, BizBash, Who Knew: Women Who Rock, and has been covered in Ad Age, Adweek, Billboard, Forbes, and more. Laura formerly served as the President of the Board of Directors for The Onsite Foundation, a 501(c)(3) that provides trauma-informed counseling and emotional health education that transforms individuals and communities and served on the Country Music Association Board 2019-2020.

Laura earned her Bachelor of Arts in Graphic Design from North Carolina State University.